vraifactors
Building at the intersection of human cognition, applied AI, and behavioral science.
Six domains.
One unifying question.
How can we build AI systems that genuinely serve human cognition — not just automate it?
EdTech
Measuring minds in motion.
Applied NLP to quantify student-AI interaction quality across cognitive dimensions — building an assessment tool that translates behavioral signals into actionable educator insights.
Language Learning
Acquisition, measured in real time.
AI-powered language learning platform in active use by students and an educator — applying NLP and speech analysis to measure real-time acquisition with live analytics driving iterative improvement.
Predictive CRO
Know before you test.
Designing a predictive CRO optimization tool — applying visual cognitive attention science and human factors behavioral patterns to forecast user flow performance and recommend design changes before a single user test is run.
Assistive Robotics
Reducing the cost of connection.
Exploring how AI and ML can minimize the biological-connection barriers of prosthetics — making adaptive, responsive assistive technology accessible where it currently is not.
AI Ethics in Design
Detect. Deter. Design better.
How do we detect and deter AI-driven Dark UX practices in the age of computers as social actors? Building frameworks that surface manipulation before it ships.
Consultation
Human-centered. Data-driven.
Integrating human-centered design, behavioral science, and data-driven research with hands-on AI product development — designing and building tools at the intersection of HCI and applied AI.
Where research
ships as product.
vraifactors is an applied AI studio built around a single conviction: the most meaningful technological advances are the ones grounded in how humans actually think, learn, and behave.
We combine human-computer interaction research, behavioral science, and production-grade AI development to build tools that are rigorous by design and usable by nature.
The work spans assessment, accessibility, ethical design systems, and performance optimization — connected by a shared commitment to measuring what actually matters.
Every build is anchored in peer-reviewed behavioral and cognitive science.
If it cannot be quantified, it cannot be improved. We instrument everything.
AI is a lens. The subject is always human behavior, cognition, and dignity.
We build the tools and frameworks to detect what we ourselves refuse to ship.
Researching, partnering,
or just curious?
vraifactors is open to collaborations with institutions, product teams, and researchers working at the edge of human-AI interaction.